BODYAMR launched luxury ready-to-wear, and accessories, through acclaimed department stores and boutiques in key cities worldwide including Harrods, Harvey Nichols and Net-a-porter .

The label has lured a cult like following into it’s distinctly louche identity, allowing easy living sophistication with a sleek dark contemporary edge. Combining relaxed tailoring in luxurious textures and fabrics whilst featuring signature draping, each piece carries its unique identity number from the limited production run.  

Alesha Dixon NRJ MUSIC AWARDS CANNES in Bodyamr cocktail dressAlesha Dixon NRJ MUSIC AWARDS CANNES iN A BODYAMR dressALESHA dIXON nrj MUSIC AWARDS IN A bODYAMR DRESSAlesha Dixon at the NRJ Music Awards 2009 held at the Palais des Festivals,Cannes.The sexy singer sizzled in a lemon coloured Bodyamr cocktail dress at the NRJ Music Awards.

Tara Palmer Tompkinson wears London based fashion brand BodyAmr to the fashion awards
TARA PALMER TOMPKINSON WEARS BODYAMR TO THE BRITISH FASHION AWARDS

alexandra burke x factor winner in BodyAmr dressalexandra beyonce cheryl /bodyamrAlexandra Burke in BODYAMRAlexandra Burke wins X Factor wearing a Bodyamr dress from there recent Urban Knight collection.

BODYAMR is set to eschew its status as one of the best kept secrets of fashion insiders with the launch of a not-to-be-missed limited edition, one-off capsule collection exclusively within Harrods' Designer Studio.

The nine-piece, nine-style offering is based on BodyAmr's favourite concept, the "sexually empowered warrior" - think its signature draping and luxe knitted Lancelot gold fabric toughened up with accents of leather bracing and black georgette.

"It's exciting to be invited to create an exclusive limited edition collection for Designer Studio at Harrods," designer Amr Ali tells us. "We love to work on special projects for our stores and give our customers additional surprises mid season."

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Alexandra wins x factor/dressed in a stunning Bodyamr dress

After weeks of tears, tantrums, shock decisions and celebrity guests, the X Factor 2008 is over. Alexandra Burke, mentored by Cheryl Cole, is this year's winner. She had been installed as the bookies' favourite but runners-up JLS did their best to upset the odds.

The young north Londoner made an unsuccessful contest bid three years ago, but has been widely praised for her performances throughout the live shows. In the final, she started off singing Christmas carol Silent Night before moving on to the tearjerker Listen with her idol Beyoncé.ALEXANDRA BURKE WINS X FACTOR DRESSED IN BODYAMR But it was her version of Leonard Cohen's Hallelujah, that settled the contest and won her this year's crown.

Whitney Houston's stunning London performance
Whitney Houston stunned her critics last night by delivering a spectacular performance in aid of the Caudwell Children charity.

Dressed to kill, Whitney wore Chopard diamond earrings and a diamond ring from the luxury jewellers AND was paid £100,000.

But the real surprise came when the diva brought daughter, Bobbi Kristina, 15, on stage to join her for a rendition of My Love is Your Love.

Bobbi was recently said to be in a psychiatric ward after allegedly trying to stab her mother and then commit suicide.

But Whitney told the crowd, which included Joan Collins and Buzz Aldrin: "This is the love of my life."

Despite attempts to keep media out, theBuzz sneaked a peek at Whitney’s one hour set at Battersea Evolution.

Donning a tight dress by British designers BODYAMRWHITNEY HOUSTON IN BODYAMR, Whitney, 44, performed several hits including I Wanna Dance With Somebody, Saving All My Love and, of course, I Will Always Love You.

Whitney, whose career was halted by drug abuse and who in 2006 ended a turbulent relationship with Bobby Brown, told the audience: "I’m back in the studio and working on new tracks.

"It’s an honour to be here. I’ve had ups and downs, but it’s all good." Sandi Thom, an opening act for the American star, confided in theBuzz: "This is probably the most nerve-racking moment of my life."

The event raised £1.5m and a dinner date with Joan Collins was auctioned off for £200,000.